Independent Creative Consultant
May 2009-Present
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Lead copywriter for diverse interactive and CRM projects.
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Developed ideas that helped to win new business pitches.
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Strategized and crafted engaging social media content for clients.
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Offered creative direction to guide the development of advertising and communication assets.
Clients: Atmosphere Proximity (Citibank, Hertz, Johnson & Johnson, Dubai Tourism, Gillette, AXIS Capital, Emirates), MRM/McCann (GSK, Novartis, Microsoft and Samsung), WPP (Commvault Data Services and Huggies), Verizon, Sinai Hospital, Sea Level Rise, Localize.city Real Estate, PowerX Smart Sensor, COOP (Halstead and Arthur J. Gallagher Insurance) and Stamp Event Planning
R/GA : Creative Director
January 2005–May 2009
• Creative lead responsible for directing creative and strategic vision for 12 SC Johnson brands (i.e. Glade, Skintimate, Raid, Windex, Scrubbing Bubbles, Ziploc, OFF, Shout, Drano), including new product launches, site redesigns, microsites, online advertising, emails, e-newsletters, sweepstakes, promotions and CRM programs.
• Redesigned comprehensive CRM program, resulting in $7 million in incremental sales and over 10 million registered subscribers.
• Hired, managed and nurtured growing creative team, building and mentoring a staff of 26.
• Increased billings from $6 million to over $18 million.
• Rebuilt strained client relationship to create a successful client/agency model.
• Created solid foundation for growing account, including establishing team processes, staffing plans and efficient project implementation.
• Involved in new business initiatives and pitches.
• Developed gift registry and e-commerce initiatives for Lowe’s.
• Created rich online advertising campaigns.
CLIENTS: SC Johnson, Lowe’s, GE and pitch work
Freelance Senior Copywriter
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Developed gift registry and e-commerce initiatives for Lowe’s.
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Created rich online advertising campaigns and promotional site.
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Clients: SC Johnson, Lowe’s, GE and pitch work.
Independent Freelancer
September 2000–January 2005
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Supervised creative and strategy for comprehensive, integrated, cross-channel CRM initiatives, including segmented email stream, website and DM program.
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Lead copywriter for diverse interactive project.
Clients: Ogilvy Interactive (American Express, Enfamil, ADVAIR, Sears.com, Kodak.com, Ameritrade, Nestlé Nutritional and Lipton), iDeutsch (Revlon), Atmosphere BBDO (GlaxoSmithKline), Globalworks (Johnson & Johnson, Ernst & Young) and CCA (Samsung)
Sixdegrees.com
Custom Publishing Editor
May–September 2000
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Developed comprehensive online/offline advertising sponsorship programs for college community site.
Novo Interactive/Blue Marble
Copywriter
June 1999–May 2000
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Created experiences for websites/microsites, online advertising, e-mails, promotions and games.
Clients: P&G (Crest, Pampers, Always, Folgers, Vicks), Capital One and Nabisco Corn Nuts
Sawtooth Group
Copy Supervisor
December 1996–May 1999
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Concepted and wrote TV, radio, print, direct mail, collateral and videos.
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Supervised copywriters.
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Brainstormed invention sessions.
Clients: Coldwell Banker, Ginsana, Ginkoba, AT&T, Eucerin, Doubletree, McDonald’s & U.S. Post Office, Tetley Tea, Kimberly Clark, Saranac Beer and Leukemia Society of America
Jobson Publishing
Marketing/Creative Services Assistant
August 1995–December 1996
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Creative liaison for optical trade publications and trade show.
Fountain Technologies
Copywriter
October 1994–June 1995
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Developed ads, direct mail, newsletters and catalogs for international computer manufacturer.
Education
Rutgers College
1991 - 1995
Bachelor’s Degree in Communications and Sociology